Ad Overkill
December 19th, 2008
Wow. Today’s Arts section of the New York Times has a 9 page ad in it for the new Leonardo DiCaprio/Kate Winslet outing, Revolutionary Road. That’s right, 9 pages.
Sure, the movie has an awful name and sounds really boring, but is that what it takes to get people to go to the movies these days? I mean, I’m trying to read my morning paper, not overdose on ad garbage. 9 pages, people.
9 consecutive pages….
Filed under: Marketing
Static Shock
December 15th, 2008
After several years in Europe with its excellent public transportation system, I recently ventured back to the U.S. More specifically, I returned to California where one is rather stranded and desolate without wheels. Without going into too many boring details, I picked up a new Honda Fit, a car which I think is today’s equivalent of those cool little Civic hatchbacks that every single college student had in the ’90s.
Continue reading…
Filed under: Safety, Science
Seventh Generation’s “Great Law”
December 9th, 2008
If you look at a number of Seventh Generation products or at their website, you’ll see the following lofty saying:
“In our every deliberation we must consider the impact of our decisions on the next seven generations.”
This is a certainly a clever way of explaining their strange name, but every time I’ve read that, there has been something that bothered me. Continue reading…
Filed under: Environment, Home Equipment
