Ad Overkill
December 19th, 2008
Wow. Today’s Arts section of the New York Times has a 9 page ad in it for the new Leonardo DiCaprio/Kate Winslet outing, Revolutionary Road. That’s right, 9 pages.
Sure, the movie has an awful name and sounds really boring, but is that what it takes to get people to go to the movies these days? I mean, I’m trying to read my morning paper, not overdose on ad garbage. 9 pages, people.
9 consecutive pages….
[…] unknown wrote an interesting post today onAd Overkill | Principles for SaleHere’s a quick excerpt… Winslet outing, Revolutionary Road. That’s right, 9 pages. Sure, the movie has an awful name and sounds really boring, but is that what it takes to get people to go to the movies these days? Filed under: Marketing by A.B. … […]