Seventh Generation’s “Great Law”

      December 9th, 2008

Seventh GenerationIf you look at a number of Seventh Generation products or at their website, you’ll see the following lofty saying:

“In our every deliberation we must consider the impact of our decisions on the next seven generations.”

This is a certainly a clever way of explaining their strange name, but every time I’ve read that, there has been something that bothered me.

I think I finally figured it out. Isn’t “every deliberation” a “decision”? Why not just write, “We must consider the impact of our every decision on the next seven generations.”? I suppose it doesn’t quite sound as prophetic, but I think it makes more sense and skips the verbiage. It might even reduce packaging thus lowering their environmental footprint. Am I wrong here?

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Filed under: Environment, Home Equipment by A.B.

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