Seventh Generation’s “Great Law”

      December 9th, 2008

Seventh GenerationIf you look at a number of Seventh Generation products or at their website, you’ll see the following lofty saying:

“In our every deliberation we must consider the impact of our decisions on the next seven generations.”

This is a certainly a clever way of explaining their strange name, but every time I’ve read that, there has been something that bothered me.

I think I finally figured it out. Isn’t “every deliberation” a “decision”? Why not just write, “We must consider the impact of our every decision on the next seven generations.”? I suppose it doesn’t quite sound as prophetic, but I think it makes more sense and skips the verbiage. It might even reduce packaging thus lowering their environmental footprint. Am I wrong here?


Spread the word:

  • Digg
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • Reddit
  • Slashdot
Filed under: Environment, Home Equipment by A.B.

Leave a Reply