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	<title>Principles for Sale &#187; Marketing</title>
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		<title>Fake RainSoft Letters</title>
		<link>http://www.principlesforsale.com/home-equipment/fake-rainsoft-letters/</link>
		<comments>http://www.principlesforsale.com/home-equipment/fake-rainsoft-letters/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 22:34:28 +0000</pubDate>
		<dc:creator>A.B.</dc:creator>
				<category><![CDATA[Home Equipment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[dishonest]]></category>
		<category><![CDATA[rainsoft]]></category>
		<category><![CDATA[rainsoft letters]]></category>

		<guid isPermaLink="false">http://www.principlesforsale.com/?p=286</guid>
		<description><![CDATA[I guess this post falls under the category of &#8220;duh&#8221;, but I really would like anyone researching a RainSoft system to know that the RainSoft letters website is either entirely fake or massively censored. The local RainSoft dealer&#8217;s sales rep told me to check out the site when I was thinking about getting the system. [...]]]></description>
			<content:encoded><![CDATA[<p><img class="top pull-1" title="Writing a letter" src="http://www.principlesforsale.com/wp-content/uploads/2010/01/letter.jpg" alt="Writing a letter" width="255" height="170" />I guess this post falls under the category of &#8220;duh&#8221;, but I really would like anyone researching a RainSoft system to know that the <a href="http://www.rainsoft-letters.com/" target="_blank">RainSoft letters</a> website is either entirely fake or massively censored. The local RainSoft dealer&#8217;s sales rep told me to check out the site when I was thinking about getting the system. He claimed the site was unfiltered. I mean, it&#8217;s obvious that this is not really going to be the case. It is, after all, a RainSoft site. The only company I&#8217;ve seen which has recently publicly denigrated itself is Domino&#8217;s Pizza, and even then, it&#8217;s because of a product relaunch.</p>
<p>I went through the process of filling out a letter form on the RainSoft letters site. I used no foul language, but did express how horrible the installation went and how disappointed we were. It&#8217;s a shame that I didn&#8217;t copy the letter, because I am sure it will never see the light of day on the RainSoft letters website. I used my real name and provided an email address. An email response would be nice, but I doubt I&#8217;ll get one.</p>
<p>I did a quick search of the site and found that they haven&#8217;t even included one slightly negative letter. When you think about it, this is kind of dumb. People are just not that gullible.</p>
<p>The water filtration business seems to be one of the least transparent out there. I just felt it was my responsibility to point out the obvious by stating the RainSoft letters site is fake and misleading.</p>
<p>UPDATE: I forgot to mention in my post that the phony letters are not just up on rainsoft-letters.com. Here, a partial list of sites where RainSoft is posting fake letters:</p>
<ul>
<li>letters.rainsoftofmaryland.com/</li>
<li>letters.rainsoftofnewjersey.com/</li>
<li>www.rainsoftnefl.com/customerreaction.asp</li>
</ul>
<p>They have been posting stuff to blogs as well. When I have more information, I&#8217;ll update.</p>
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		<title>Ad Overkill</title>
		<link>http://www.principlesforsale.com/marketing/ad-overkill/</link>
		<comments>http://www.principlesforsale.com/marketing/ad-overkill/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 04:04:40 +0000</pubDate>
		<dc:creator>A.B.</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Kate Winslet]]></category>
		<category><![CDATA[Leo DiCaprio]]></category>
		<category><![CDATA[Leonardo DiCaprio]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Revolutionary Road]]></category>

		<guid isPermaLink="false">http://www.principlesforsale.com/?p=73</guid>
		<description><![CDATA[Wow. Today&#8217;s Arts section of the New York Times has a 9 page ad in it for the new Leonardo DiCaprio/Kate Winslet outing, Revolutionary Road. That&#8217;s right, 9 pages.
Sure, the movie has an awful name and sounds really boring, but is that what it takes to get people to go to the movies these days? [...]]]></description>
			<content:encoded><![CDATA[<p><img class="top pull-1" src="http://www.principlesforsale.com/wp-content/uploads/pics/leo.jpg" alt="Revolutionary Road" />Wow. Today&#8217;s Arts section of the New York Times has a 9 page ad in it for the new Leonardo DiCaprio/Kate Winslet outing, <em><a href="http://www.revolutionaryroadmovie.com/" target="_blank">Revolutionary Road</a></em>. That&#8217;s right, <strong>9 pages</strong>.</p>
<p>Sure, the movie has an awful name and sounds really boring, but is that what it takes to get people to go to the movies these days? I mean, I&#8217;m trying to read my morning paper, not overdose on ad garbage. 9 pages, people. <br />9 consecutive pages&#8230;.</p>
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