I guess this post falls under the category of “duh”, but I really would like anyone researching a RainSoft system to know that the RainSoft letters website is either entirely fake or massively censored. The local RainSoft dealer’s sales rep told me to check out the site when I was thinking about getting the system. [...]

Filed under: Home Equipment, Marketing by A.B.
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Wow. Today’s Arts section of the New York Times has a 9 page ad in it for the new Leonardo DiCaprio/Kate Winslet outing, Revolutionary Road. That’s right, 9 pages. Sure, the movie has an awful name and sounds really boring, but is that what it takes to get people to go to the movies these [...]

Filed under: Marketing by A.B.
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